
About the Event
Welcome to the first full-day DigitalRVA conference. Here Richmond’s digital marketing community will come together to learn, share, and network.
Who Should Attend:
The DigitalRVA conference was designed for digital marketers, by digital marketers. No matter where you are in your career you’ll gain insights from industry leaders at organizations like CarMax, The Martin Agency and Meta.
What You’ll Learn:
Throughout the day speakers will share the latest in cutting-edge digital marketing tactics and strategies with an eye towards AI and automation, marketing technology, and analytics. You’ll leave with a better understanding of the tools and techniques you can apply to your daily work to move the needle.
Date + Time
September 7, 2023
9:00 – 9:30 AM – Doors open & light breakfast
9:30 AM – 5:00 PM – Conference
5:00 – 5:3o PM – Happy Hour
Venue
The Park RVA
1407 Cummings Dr, Richmond, VA 23220
Use 2601 Durham for GPS
Registration
What's On Tap

9:30 – 9:45 a.m.
Intro Video + Welcome
Andrew Miller, Workshop Digital
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Kick off the conference with a welcome from Workshop Digital’s Andrew Miller.

9:45 – 10:15 a.m.
Keynote: An Optimistic Future for Digital Marketers
Andrew Miller, Workshop Digital
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Details coming soon!

10:15 – 11:00 a.m.
Title TBD
Meg Craig and Bradley Wells, The Martin Agency
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Details coming soon!

11:00 – 11:50 a.m.
Break
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Grab some coffee and catch up with friends old and new.

11:15 – 12:00 p.m.
Option One: Know When Strangers Need to Buy
Chris Gatewood, Name Warden
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Use public data to identify strangers’ specific moments of need. Specific events drive specific demand. Unsolicited marketing can be a nuisance, unless it is actually something you need, when you need it. Many of those events can be found in public records, once they are captured and organized.
Business events drive demand. Knowing about those events will drive revenue. Years ago, we started an automatic deadline-tracking service for lawyers. We don’t do that anymore. We now only sell event-driven demand. This is based on publicly reported events that we capture and organize so that a service provider only addresses a current and real need. This is our example. Across many industries, data from other licensing bodies and regulators show events that create demand. We will talk through a few examples such as professional service providers, auto dealers, equipment leasing companies, and high-growth startups.

11:15 – 12:00 p.m.
Option Two: AI/Automation Panel
Chris Busse, Terazo, Subhash Jaini, Keiter, Ren Lacerda, CarMax, Morgan Jarvis, Workshop Digital
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Details coming soon!

12:00 – 1:00 p.m.
Lunch
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Need we say more? Grab some lunch and enjoy the good food, great networking, and awesome venue.

1:00 – 1:45 p.m.
Option One: Whole Human-Centered Marketing: Personalizing the Customer Journey Using Modern Data Platforms and Sales Tactics that Return a More Holistic Customer View
Amee Mungo, Terazo
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The world is steadily continuing its shift from reliance on third- to first-party customer data, and new privacy legislation, including Europe’s General Data Protection Regulation (GDPR), and California’s Consumer Privacy Act (CCPA), have created unique and sometimes business-altering obstacles for marketers. With these challenges, however, come great new opportunities that, if leveraged correctly, can increase sales, trust, and customer loyalty.
In this session with Terazo’s Chief Strategy Officer Amee Mungo, you’ll gain insights on developing a whole human-centered marketing engagement strategy. Customize your modern data platform to gain a holistic view of your customers, track them across their sales journey, and personalize marketing touchpoints while meeting them where they are on their terms.

1:00 – 1:45 p.m.
Option Two: CMO Discussion
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Details coming soon!

1:45 – 2:30 p.m.
Option One: Influencers 2.0
Rosalie Morton, Padilla
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Just a few years ago, trust in online influencers was at an all-time low, as many were exposed for boosting their follower counts with bots. Initially this led to backlash for the burgeoning industry, but eventually created an opportunity for micro-influencers to take centerstage. These authentic, often locally-focused influencers not only have highly engaged followers, they are usually more cost effective for brands. Their content easily can be repurposed as ads, sharing brand messages more meaningfully than typical advertising. Rosalie will show first-hand case studies of how Padilla has used influencers effectively to drive results, whether it’s for signatures on a petition, creating content that goes viral (yes, actually viral), or simply driving brand engagement.

1:45 – 2:30 p.m.
Option Two: Go beyond reporting and uncover the true impact of Marketing
Brad Goldschmidt, KJ Travis, Zeke Brody, CarMax
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The customer journey is only getting more complicated. Media consumption as at an all-time high and Marketers are tasked with identifying the most optimal way to allocate their spend to drive a true impact to sales. Join Brad Goldschmidt, KJ Travis and Zeke Brody from CarMax, the largest used car retailer in the Nation and find out how their Marketing Analytics team leverages data and Advanced Analytics techniques to measure the effectiveness of Marketing and drive spend decisions.

2:30 – 2:45 p.m.
Break
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Stretch your legs and share your takeaways from the sessions during the afternoon break.

2:45 – 3:30 p.m.
Option One: Herding Cats: Getting Organized for an Omnichannel MarComm Strategy
Casey Prentice, The Hodges Partnership
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Gone are the days where marketers could get away with focusing on just a channel or two to get their message across. Now, there are half a dozen social media networks, a website or two, maybe even a mobile app or brick-and-mortar to account for. Whether you’re in-house or agency, when it comes to managing an omnichannel MarComm strategy, you’re juggling about a 1,000 parts and pieces. This presentation will cover off on three steps to getting organized and building a foundation before you write your first line of copy or bid on your first digital ad.

2:45 – 3:30 p.m.
Option Two: Engage Your Audience Creatively with Instagram
Speaker TBD, Meta
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In this session, we will learn about SMART marketing goals, and how to craft more creatively engaging content that will help your business stand out on Instagram.

3:30 – 4:15 p.m.
The Future Of SEO Content: How To Rank & Stay On Top Of The SERPs
Bernard Huang, Clearscope
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Google wants to serve users helpful content. What are the characteristics that make content relevant to searchers? And what does this mean for your SEO content strategy moving forward? We’ll cover the evolution of Google’s stance on SEO content and where we’re heading. Come prepared to learn about topical authority, information gain, ranch-style SEO, and the implications of AI generated content.

4:45 – 4:50 p.m.
Conclusion
Speaker TBD
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Let’s close out the conference together.

4:50 – 5:30 p.m.
Happy Hour
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Need we say more? Let’s end with a great happy hour and networking!

About DigitalRVA
DigitalRVA was founded in 2017 as a series of community meet-up events aimed at bringing together data-driven marketers of all levels of experience, from freelancers to Fortune 500, to create a welcoming, inclusive, diverse set of voices and perspectives to boost Richmond's growing digital marketing community. Register for the Conference