Creating a new business or product is an exciting journey, but having a great idea is not enough. Whether you’re expanding a business, innovating your industry, or aspiring to be an entrepreneur, ensure you build solutions people really want by basing your ideas on insights, not assumptions.

At the Idea Factory, you’ll learn about customer discovery – the entrepreneur’s secret weapon. It’s the process of uncovering customers’ needs, wants, and pain points before building a business. It’s about getting out of your own head and into the minds of your potential customers.

Don’t wait – applications close on February 8! For more details, visit startupvirginia.org/idea-factory.